Insight

The two-week product audit for early teams

2026-01-208 min read

A short, focused audit that reveals the biggest product and UX wins without stalling delivery.

Start with the core user journey

Pick the single path that matters most: onboarding, activation, or a core workflow.

If that path feels rough, nothing else matters.

Audit surfaces, not just screens

Look at how state changes are communicated, how errors are handled, and where users get stuck.

Most friction shows up between screens, not inside them.

Deliverables that help teams ship

A short list of fixes with effort and impact, a UI cleanup plan, and a focused 2–4 week roadmap.

Keep it short enough that the team will actually use it.

How I run it

I combine a live product review with a quick code and UI audit, then present a clear action plan.

The goal is to unblock shipping, not create a large report.

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